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An Important
Decision
Customer-Owned
vs Renting Hosted Services
The traditional purchase or leasing of your
phone system is by far the prevalent means by which customers
replace their older phone systems. However, in the past year
telephone companies and smaller independent companies have begun to
offer a service that presents an alternative approach that is very
similar to the Centrex method used in the 1970’s, but offering
updated features.
TELX
can offer either type of solution to you. However, for your
particular requirements we believe the premise-based solution offers
the easiest way to operate your phone, the best set of features you
will “actually use”, and when you consider the total cost of
ownership over the term you will use the system, it is the best
financial solution also. Please consider the following
information:
A very important question to ask is, “at the
time you install your new phone system how long to do expect it to
serve you before you go through another major replacement of your
system?” This will set the stage to measure the period in which you
consider the overall “cost of ownership”.
Here is a brief comparison.
1.
Do you want to build
equity in your investment or do you want to rent your system
indefinitely?
Premise-Based System:
You purchase the system up front or you may choose to lease the
system over a term of your choosing. Factor in the consideration of
depreciation, and if you lease consider that your monthly payments
are gone at the end of the lease period and you own the system and
phones.
Renting Hosted Services:
You pay for the installation and purchase of your on-site phones,
QoS equipped router, your data network switched should be changed to
the type that provides power to the phones, and it should be
programmed to fit into your specific network. These are all changes
that you typically pay for up front. You may also choose to lease
these components and that will need to be factored into the total
cost. After you address the upfront changes needed in your computer
network as well as the phone purchases you will need to consider the
following monthly recurring charges for each phone,
voicemail-related services and other capabilities you may require.
Remember, every phone you add and every feature you need is an
on-going and never ending monthly cost to you.
Comment:
Back in the early 1970’s customers had very few choices. They could
only rent their services from the phone company and the money they
were spending never ended. When competition came into the industry
customers had a choice to own their telephone system which
substantially reduced future costs and allowed them to depreciate
the system. This was such a powerful trend that the old Bell System
was forced to do the same. This principle holds true today with the
introduction of “hosted services”, and when you consider the way in
which hosted services are delivered, there are many more
technological requirements that all have to work right and stay
working right for the service to reflect a quality image of your
company.
Advisory:
We suggest you first ask yourself, “if I’m going to have my
employees learn a whole new way to operate their phones, how long do
I expect to use the new phone system before I make another major
change”. Most customers respond with 7 – 10 years. What do you
feel? Next, do a careful financial analysis that looks at the
perceived cost over that time and be sure to factor in the potential
cost of maintaining all the new dependencies of hosted services.
What does it really cost?
Customer-Owned
vs Renting Hosted Services
2.
When we talk about new
dependencies with Hosted Services what do we really mean? How does
that compare to using a premise-based system?
Premise-Based System:
With the premise-based system
TELX is proposing your system sits in your business and
uses the traditional cabling your current phones use. Because your
environment is protected from weather and other outside influences,
the connection between your phones and the system is stable and
within your control. The connecting from the phone system to each
phone is direct on a dedicated cable pair. There is no other
technology in between that may cause a problem and result in future
unanticipated costs that are not currently identified.
Renting Hosted Services:
With hosted services the telephone system’s connection to each phone
depends on a lot more things to work properly. This technological
fact significantly increases the probability that you will incur
future costs to restore your service to the quality you demand.
What does this really mean?
Let’s look at some of the
differences between your two choices.
3.
Call Processing
Methods – the difference between Premise-Based systems and Hosted
Services.
Calls to and from phones within
your business:
TELX ’s
Premise-Based System:
Calls from phone-to-phone simply stay within your building and do
not depend on outside lines to speak between your phones. This
means that in the event your outside lines may be having problems,
and they do at times, your on-site communications is not affected
and functions normally.
Hosted Services:
This service can not use traditional
methods that offer a more stable guaranty of quality, but can only
use the broadband method. This means that all communications from
one phone to another are no longer “intercom” calls, but go out into
the network, connect to the network-based system, then come back
down the circuit to the other phone on your site. This is true even
when the phone you want to speak with is in the next office from
you. This creates a “total” dependency on the outside line services
working well even for your on-site communications.
Calls with outside parties to and
from your office:
TELX ’s
Premise-Based System: We
can use both traditional methods as well as new broadband methods to
deliver calls. The traditional methods offer a more stable guaranty
of quality, but the broadband method may cost less because your
voice and data is shared on a single facility. This also means your
voice and data communications compete for available bandwidth at any
time.
Hosted Services:
This service only uses the broadband
method and can not use traditional methods that offer a more stable
guaranty of quality. This can be a cost savings as it offsets your
monthly line costs. However this is only one element of the total
cost of ownership and the other costs needs to factored in as well
as the risk of call quality.
Customer-Owned
vs Renting Hosted Services
4.
Technology
Interdependencies – Critical differences you need to know between
Premise-Based systems and Hosted Services.
Hosted services use a completely
different way to deliver your telephone services than we are used
to. Although the basic concept is very similar to the concepts used
in the 1970s by the phone company, the technologies used to make
this happen today have become much more complicated. We fell it is
important for you to be aware of this so you can consider these when
making your final decision. The following is a brief outline to
illustrate the interdependencies required to make the two methods
work.
Technology
Interdependency Premise-Based
System Hosted Services
Traditional Phone
Lines:
X
Broadband
Services:
X
Your Network
Router
X
Demands on your
Computer
Network
X
Voice Quality
Management
(QoS)
X
Keeping your
Computer Network in
Balance
X
Loss of Power at
Your Location
X X
Power Management
of individual
Phones
X
Computer Network
Changes
X
Network Provider
Switch
Maintenance
X
Components within
the system
X X
Phones made by
the same manufacturer
X
Conclusion:
The choice of changing your telephone system is a very important
choice for your business, your employees and your customers.
Although during the evaluation process things may be said that sound
great, some of those things may come at a significant risk because
of their dependency on many other technologies.
When considering cost we believe it
is critical to measure this over the perceived life of the system
you will use. Consider whether it is important for your costs to go
on forever, or whether you want to build equity in your system so
the system costs go away after a few years. Consider leasing to own
as an option when looking at your choices. See if those offering
hosted services will put in writing that they will reduce your costs
after the initial agreement period they are asking you to commit
to. If they won’t you are not building equity and the money you pay
is not helping to pay down your future costs. This was an important
reason that customers demanded the opportunity to own their phone
system instead of renting forever.
We respect this is your decision,
and although we can also offer a hosted services option to you, for
these reasons we chose to offer the premise-based system that we
believe will save you money over the time you will use the system.
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